Get your marketing moving
Hiscox recently launched a marketing toolkit for brokers, aimed at making it easier for you to promote your business and attract new customers.
“We developed the toolkit in response to the increasing number of brokers requesting this type of marketing support,” says Halina Kogut, Broker Marketing Manager. “Having direct access to a range of templates will not only make marketing to potential clients easier, it will also help increase revenue.”
The toolkit consists of a range of templates for direct mail letters, leaflets, press ads, postcards and banner ads. You can download direct mail letters and print them on your letterhead, and add your logo to leaflets and advertising templates – all with one phone call or email. A Household range will join the Commercial templates this month.
www.hiscox.com/businessmarketing
New product for charity trustees
Being the trustee of a charity is much like being the best man at a wedding – it’s a great honour, but no one really wants the responsibility. As noble a calling as it is, a trustee has to accept ultimate responsibility for the charity’s financial and legal affairs. For example, the decisions they make potentially put their personal assets at risk should they fail to use reasonable care exercising their onerous duties. Charities must also comply with numerous employment rules and regulations. To help trustees manage these risks, Hiscox has launched a new insurance portfolio specifically for charities.
Callum Taylor, D&O Underwriting Manager, explains: “As well as a range of property and liability covers, the Portfolio offers three separate limits of trustees’ and individual liability, employment practices liability, and professional and legal liability cover. They are available pre-priced for the majority of charities, making the whole process a simple solution for both brokers and trustees wanting peace of mind.”
Dear Editor
Brokers need to lose the ‘traditional’ tag that has weighed them down over recent years. The older generation knows what a broker stands for and, for the majority of their working life, would have used a broker without question. These people do not need to be reminded of the benefits of a broker, although more recently they may have been tempted away by cheaper premiums and the ‘blanket’ cover that some direct writers offer.
However, my generation (early 40s) and, more particularly, the younger generation, have grown up with the direct market. Therefore, using a broker is very often seen as old-fashioned and ‘alien’ when arranging insurance of various types.
Therefore, brokers almost need to re-brand themselves as people who are up to date with market trends, can offer the best deals for the customer and guide them in a professional manner through the maze of insurance products. The perception of many is that using a broker complicates the purchase of an insurance product, is expensive because of commissions and is simply not a ‘cool’ way to buy insurance.
Brokers in all their different forms must address this issue head-on and not simply rely on what’s gone before.
Cliff Gathercole
Lovat Insurance Brokers
• With his answer to last issue’s competition question (“How can brokers engage the younger generation as customers?”), Cliff hits the proverbial nail on the head. So congratulations to him – he wins a Navman PDA with in-car GPS satellite navigation. Many thanks to all who entered.