Winter 2010 > home > Features

Our survey said…

Earlier this year, we commissioned our anual broker tracking research. Here's a selection of the results, showing why brokers choose Hiscox

Awareness

APC: When asked which five personal lines insurers came to mind, 68% named Hiscox, which was the highest ranked. 28% of brokers mentioned Hiscox first.

PSC: Top of mind awareness of Hiscox as a commercial insurer has risen from 16% of brokers in 2008 to 27% in 2010.

Superb Service

PSC: 28% of brokers say they've received 'superb service' from Hiscox, which is 10% more than the closest competitor.

APC: Of the brokers who have received 'superb service' from an insurer, 50% said that it was from Hiscox.

Working relationships

APC: Brokers value their working relationship with Hiscox – they rated their appreciation of Hiscox's personal contact at nearly 8 out of 10 on average.

Claims service

PSC: Speed of response on claims sets Hiscox apart – 46% of brokers identified quick turnaround as the main way Hiscox handles claims better than other insurers.

APC: Hiscox's ability to 'provide broad protection to cover all circumstances' is rated at 8.5 out of 10 by brokers.

Marketing and comms

PSC: 80% of respondents recalled seeing or receiving marketing literature from Hiscox in the past six months.

49% of respondents recall communications via email – an increase of 24 points on 2009.

General satisfaction

PSC: Satisfaction with Hiscox as a commercial insurer among brokers remains high. The overall satisfaciton score is 7.8/10, compared with 7.5 in 2009.

When asked what comes to mind when Hiscox is mentioned, 19% of PSC brokers said PI insurance.

76% of APC brokers gave Hiscox 8, 9 or 10 out of 10 when rating their satisfaction on overall service.

"They manage to turn a subject like insurance into an interesting topic – their success is their marketing." PSC broker