Hiscox continues TV sponsorship campaign

A partnership with Channel 4 saw Hiscox return to advertising on television in May as the exclusive sponsor of ‘Intelligent Thinking on 4’ – a new strand of programmes linking together some of the greatest thinkers, leaders and artists. It is a mix of science, history and art programmes presented by some of the most credible names in TV.

Channel 4 demonstrates innovation, experimentation and creativity in the form and content of it’s programming. This intelligent and thoughtful approach is something we share at Hiscox. The theme of the sponsorship adverts is trust – which reflects our strapline, ‘As good as our word’.

The new sponsorship adverts launched with the ‘Genius of Britain’ series, which looked at some of the greatest moments in British science. This was followed by David Starkey concluding his epic story of the monarchy with a special programme looking at the history of the House of Windsor.

There will be further activity in the autumn alongside ‘The Genius of British Art’, an anthology of six films giving a new perspective on an aspect of British art history. This will be followed by a series on ‘The Universe’ presented by Stephen Hawking. A final programme, ‘Building the Titanic’, will explore the British working classes whose collective effort created what was then the most advanced man-made moving object in the world.