Hiscox wins “Best Stand Design” at BIBA

Hiscox won “Best Stand Design” for its category at BIBA 2010 at ExCeL London. The stand this year focused on the commercial scheme campaign. It displayed 18 different red objects all connected to existing commercial schemes or key Hiscox products.

All were displayed and labelled in an art gallery style.

Some items played with scale where there was a giant circuit board, marker pen and dentist’s mirror. Others had unexpected features such as the optician's eye test chart lighting up and the choir’s organ pipes playing church music.

The stand also had a balloon artist to grab the attention of brokers. He was a living exhibit himself, representing the balloon modellers scheme. Above the stand hung three giant versions of the origami fish that represented the angling association scheme. The competition was also linked to this theme and had Loch Fyne vouchers as the prize.

Marion Chan, Broker Marketing Executive, said: “Our 2010 stand had a completely different look to what we’ve done before at BIBA. It was great for addressing the curiosity of our broker visitors.”