Race for success

It is the ultimate test of motor sport endurance and one of the most famous races in the world, stretching drivers and mechanics to the limit.

This year, the Le Mans 24 Hour race in France featured Hiscox, which is sponsoring Jota Sport AMR, one of the teams that took part.

Jota Sport’s Aston Martin GT2 was decked out in Hiscox colours in front of about 235,000 spectators and a huge global television audience. Hiscox has joined with Jota Sport in a deal that sees it become the team’s official insurance partner.

There will also be business opportunities for Hiscox through other companies belonging to Jota Chairman Simon Dolan, who was awarded the British Chamber of Commerce’s 2010 Entrepreneur of the Year award.

“As a specialist in high-value home and motor insurance, the Le Mans series provides the type of high-quality branding opportunities that appeal to our customers,” said Annabel Venner, Marketing Director at Hiscox. “It’s also an opportunity to communicate to those with high-value cars that Hiscox offers extraordinary motor insurance that they just won’t find with a standard policy.”

Jota Sport’s participation in Le Mans 24 Hour will be followed by other Le Mans Series events at Imola in San Marino, Estoril in Portugal and Silverstone in the UK.