Winners at BIA

Hiscox was delighted to win ‘Marketing Initiative of the Year’ at the 2011 British Insurance Awards. In a tough environment, Hiscox has seen positive shifts in brand perception, conversion ratios and sales with its ‘As Good As Our Word’ campaign.

Karen Hopson, Broker Marketing Manager at Hiscox, said: “We are thrilled with our award. Thanks to the support of our broker partners, we have had brilliant results with the campaign and it is great to be recognised in this way. It is good for those who get marketing support from us to know that they are getting an award-winning resource.”

The ‘Marketing Initiative of the Year’ winner was required to demonstrate how its organisation used marketing techniques to improve market share or enhance customer loyalty. The judges wanted to see the achievement of results against targets.

Hiscox would also like to congratulate all of its friends and colleagues at Howden Insurance Brokers, which won the ‘Insurance Broker of the Year’ award.

David Howden, Chairman, Howden Broking Group, added: “At Howden, we put our customers at the centre of everything that we do.

“The marketing support and advice that we received from Hiscox has enabled us to grow our LABsure scheme and deliver results for both parties. We are proud to get the topbroker award and applaud Hiscox on its marketing win.”